Amica Chips

AI Enabled

year :

2026

- today

industry :

food

AI Enabled

Social Unit

social media

campaign

shooting

Amica Chips entrusted us with redefining its social communication by developing a strategic platform capable of preserving the brand’s heritage while making it relevant for a new generation of consumers. By combining strategic thinking with creative development, we introduced the campaign payoff “You Don’t Need It, You Deserve It”, establishing a distinctive narrative that shaped the brand’s evolving identity and translated seamlessly into a dedicated social ecosystem through tailor-made creative assets.

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Social Unit

social media

Bringing together the expertise of our Social and Creative Hubs, we developed an editorial strategy across Meta and TikTok built around original content and timely interpretations of emerging platform trends. As part of our collaboration, we also supported the launch of the new Ortolana product through a dedicated communication plan, designing a storytelling journey that moved from teaser content aimed at generating curiosity to the final product reveal, delivering a consistent and engaging experience across every stage of the campaign.