Asus DW25

For ASUS Design Week 2025, we developed an integrated communication strategy to support the Italian launch campaign, combining social media, talent activation and experiential storytelling around the brand’s presence during Milan Design Week. The project aimed to translate ASUS’ vision at the intersection of technology, design and innovation into a meaningful experience capable of engaging both the creative community and a broader audience.

To amplify the initiative, we managed the involvement of selected talents, including Caterina Zanzi, Catherine Poulain and Andrea Damante, creating content opportunities that brought the experience closer to their audiences and extended its reach beyond the physical space. 

Alongside the talent activation, we developed the social media strategy supporting the campaign, building a content ecosystem focused on showcasing the installation, highlighting ASUS’ design-driven approach and engaging audiences throughout the event.
By combining cultural relevance, digital storytelling and creator-driven communication, we helped strengthen ASUS’ presence within the Milan Design Week landscape and connect the brand with new creative audiences.