Attimi di Gusto

Attimi di Gusto challenged us with the opportunity to introduce a new generation of food products to the market, combining a patented formula with gluten-free and low glycemic impact characteristics. Starting from a promising proposition with strong potential, we worked on defining a distinctive identity capable of communicating its innovative value while building relevance and recognition among its target audience.

Our activity focused on shaping the entire visual ecosystem, from the design of the different packaging lines to the development of coordinated materials and the creation of a consistent visual language. By translating the product’s functional benefits into a clear and appealing storytelling system, we created a foundation capable of expressing quality, innovation and trust.

To support the growth of this emerging brand, we developed a communication framework designed to make its unique characteristics more accessible and engaging for consumers. The result is a cohesive and scalable identity system, ready to accompany the brand’s evolution and strengthen its presence within the category.