Capcom

As part of our collaboration with Capcom for the launch of Resident Evil Requiem, we developed an integrated communication strategy combining on-field activation and digital amplification to engage the game’s passionate community and create a memorable experience around one of the most iconic franchises in gaming history. Starting from the creation of a distinctive urban concept, we transformed Milan into the stage for an unexpected zombie invasion, designed to surprise fans and generate organic conversations around the new release.

To bring the idea to life, we managed the production of a dedicated IRL activation featuring a fully customized historical tram populated by zombies, turning an everyday urban experience into an immersive brand moment. By blending entertainment, storytelling and real-time interaction with the audience, the activation encouraged fans to capture and share the experience across social platforms, extending the impact of the initiative beyond the physical environment.