Just Dance
AI Enabled
year :
industry :
gaming
AI Enabled
Creative Hub
branding
For the launch of Just Dance 2023, Ubisoft involved us in the development of the strategy behind the introduction of a new Italian song within the game’s global ecosystem. Starting from an analysis of in-game behaviors, we identified the couple mode as the most relevant experience for players, uncovering an opportunity to build a campaign around the emotional connection created through music and shared performance.
Combining data insights with a deep understanding of the target audience, we selected Sangiovanni’s “Farfalle” as the perfect soundtrack for the Italian market and identified Giulia Stabile as the ideal choreographer to translate the song into an engaging dance experience. This creative synergy between music and movement led to the development of the hero content for the launch, featuring Giulia Stabile and bringing the new in-game map to life through a narrative designed to resonate with the Gen Z community.
For the launch of Just Dance 2023, Ubisoft involved us in the development of the strategy behind the introduction of a new Italian song within the game’s global ecosystem. Starting from an analysis of in-game behaviors, we identified the couple mode as the most relevant experience for players, uncovering an opportunity to build a campaign around the emotional connection created through music and shared performance.
Combining data insights with a deep understanding of the target audience, we selected Sangiovanni’s “Farfalle” as the perfect soundtrack for the Italian market and identified Giulia Stabile as the ideal choreographer to translate the song into an engaging dance experience. This creative synergy between music and movement led to the development of the hero content for the launch, featuring Giulia Stabile and bringing the new in-game map to life through a narrative designed to resonate with the Gen Z community.
For the launch of Just Dance 2023, Ubisoft involved us in the development of the strategy behind the introduction of a new Italian song within the game’s global ecosystem. Starting from an analysis of in-game behaviors, we identified the couple mode as the most relevant experience for players, uncovering an opportunity to build a campaign around the emotional connection created through music and shared performance.
Combining data insights with a deep understanding of the target audience, we selected Sangiovanni’s “Farfalle” as the perfect soundtrack for the Italian market and identified Giulia Stabile as the ideal choreographer to translate the song into an engaging dance experience. This creative synergy between music and movement led to the development of the hero content for the launch, featuring Giulia Stabile and bringing the new in-game map to life through a narrative designed to resonate with the Gen Z community.
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For the launch of Just Dance 2023, Ubisoft involved us in the development of the strategy behind the introduction of a new Italian song within the game’s global ecosystem. Starting from an analysis of in-game behaviors, we identified the couple mode as the most relevant experience for players, uncovering an opportunity to build a campaign around the emotional connection created through music and shared performance.
Combining data insights with a deep understanding of the target audience, we selected Sangiovanni’s “Farfalle” as the perfect soundtrack for the Italian market and identified Giulia Stabile as the ideal choreographer to translate the song into an engaging dance experience. This creative synergy between music and movement led to the development of the hero content for the launch, featuring Giulia Stabile and bringing the new in-game map to life through a narrative designed to resonate with the Gen Z community.
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TikTok Hub
social media
To maximize the impact of the launch, we created a structured social media strategy built around three key phases: teaser, launch and always-on communication. By developing a variety of content formats, from short-form video assets to deeper storytelling pieces, we maintained audience engagement throughout the entire campaign lifecycle, strengthening the connection between the game, its community and the artists involved.
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© LIVEMEFIVE 2026
ALL RIGHTS RESERVED
VAT 11259370960
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partner
our clients
We are glad to collaborate with a heterogeneous client network that truly believes in our work.
contact
business inquiries
How far do you want to take your business? Let’s discover it together.
career
Does the idea of being a LiveMeFiver sound like your vibe? Tell us who you are.
© LIVEMEFIVE 2026
ALL RIGHTS RESERVED
VAT 11259370960
talk to us at
partner
our clients
We are glad to collaborate with a heterogeneous client network that truly believes in our work.
contact
business inquiries
How far do you want to take your business? Let’s discover it together.
career
Does the idea of being a LiveMeFiver sound like your vibe? Tell us who you are.
talk to us at
© LIVEMEFIVE 2026 ALL RIGHTS RESERVED VAT 11259370960