Mahmood
AI Enabled
year :
industry :
music
AI Enabled
Talent Hub
SOCIAL MEDIA STRATEGY & MANAGEMENT
With Universal Music Italia, for Mahmood, we designed an always-on digital strategy that seamlessly merges community management with technological innovation. From driving organic fanbase growth to launching viral TikTok challenges and custom AR filters for new singles, we oversaw the complete digital perimeter.
Our work successfully balanced premium brand partnerships with authentic artist storytelling, ensuring maximum resonance across every digital touchpoint.
With Universal Music Italia, for Mahmood, we designed an always-on digital strategy that seamlessly merges community management with technological innovation. From driving organic fanbase growth to launching viral TikTok challenges and custom AR filters for new singles, we oversaw the complete digital perimeter.
Our work successfully balanced premium brand partnerships with authentic artist storytelling, ensuring maximum resonance across every digital touchpoint.
With Universal Music Italia, for Mahmood, we designed an always-on digital strategy that seamlessly merges community management with technological innovation. From driving organic fanbase growth to launching viral TikTok challenges and custom AR filters for new singles, we oversaw the complete digital perimeter.
Our work successfully balanced premium brand partnerships with authentic artist storytelling, ensuring maximum resonance across every digital touchpoint.
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With Universal Music Italia, for Mahmood, we designed an always-on digital strategy that seamlessly merges community management with technological innovation. From driving organic fanbase growth to launching viral TikTok challenges and custom AR filters for new singles, we oversaw the complete digital perimeter.
Our work successfully balanced premium brand partnerships with authentic artist storytelling, ensuring maximum resonance across every digital touchpoint.
read
more
less
Italian singer-songwriter, with 3 million followers across Instagram and TikTok. He rose to fame on the Italian X Factor and won the Sanremo Music Festival twice, representing Italy at Eurovision with "Soldi" (2019) and "Brividi" (2022). Blending pop, R&B, and hip-hop, he's one of Italy's most streamed artists. His hits include "Tuta Gold" and "Ghettolimpo”.
Mahmood
Italian singer-songwriter, with 3 million followers across Instagram and TikTok. He rose to fame on the Italian X Factor and won the Sanremo Music Festival twice, representing Italy at Eurovision with "Soldi" (2019) and "Brividi" (2022). Blending pop, R&B, and hip-hop, he's one of Italy's most streamed artists. His hits include "Tuta Gold" and "Ghettolimpo”.
Mahmood
ar filter
For the launches of Rapide, Inuyasha, and Moonlight Popolare, we extended Mahmood's artistic vision into the hands of his fans through custom Augmented Reality filters. Each AR experience was meticulously crafted to mirror the specific storytelling and visual code of the single. By blending technology with pop culture, we gave the community a tool to express themselves while organic-spread the tracks, merging fan engagement with platform-native innovation.
our clients
We are glad to collaborate with a heterogeneous client network that truly believes in our work.
contact
business inquiries
How far do you want to take your business? Let’s discover it together.
career
Does the idea of being a LiveMeFiver sound like your vibe? Tell us who you are.
© LIVEMEFIVE 2026
ALL RIGHTS RESERVED
VAT 11259370960
talk to us at
partner
our clients
We are glad to collaborate with a heterogeneous client network that truly believes in our work.
contact
business inquiries
How far do you want to take your business? Let’s discover it together.
career
Does the idea of being a LiveMeFiver sound like your vibe? Tell us who you are.
© LIVEMEFIVE 2026
ALL RIGHTS RESERVED
VAT 11259370960
talk to us at
partner
our clients
We are glad to collaborate with a heterogeneous client network that truly believes in our work.
contact
business inquiries
How far do you want to take your business? Let’s discover it together.
career
Does the idea of being a LiveMeFiver sound like your vibe? Tell us who you are.
talk to us at
© LIVEMEFIVE 2026 ALL RIGHTS RESERVED VAT 11259370960