MG Motor
AI Enabled
year :
industry :
automotive
AI Enabled
Creative Hub
launch campaign
MG Motor entrusted us with the launch of the new MG ZS, asking us to develop the campaign concept and oversee the creation of the communication assets supporting the entire go-to-market strategy. Starting from the vehicle’s key value proposition, we developed the concept “Zero”, a creative platform inspired by the car’s zero-emission approach and designed to communicate its commitment to a more sustainable mobility experience.
From the strategic definition of the campaign idea to the development of physical and digital materials, we created a consistent communication system capable of supporting the launch across multiple touchpoints. By transforming a product feature into a distinctive narrative, we helped shape a campaign identity designed to strengthen awareness and communicate MG ZS’ positioning to its target audience.
MG Motor entrusted us with the launch of the new MG ZS, asking us to develop the campaign concept and oversee the creation of the communication assets supporting the entire go-to-market strategy. Starting from the vehicle’s key value proposition, we developed the concept “Zero”, a creative platform inspired by the car’s zero-emission approach and designed to communicate its commitment to a more sustainable mobility experience.
From the strategic definition of the campaign idea to the development of physical and digital materials, we created a consistent communication system capable of supporting the launch across multiple touchpoints. By transforming a product feature into a distinctive narrative, we helped shape a campaign identity designed to strengthen awareness and communicate MG ZS’ positioning to its target audience.
MG Motor entrusted us with the launch of the new MG ZS, asking us to develop the campaign concept and oversee the creation of the communication assets supporting the entire go-to-market strategy. Starting from the vehicle’s key value proposition, we developed the concept “Zero”, a creative platform inspired by the car’s zero-emission approach and designed to communicate its commitment to a more sustainable mobility experience.
From the strategic definition of the campaign idea to the development of physical and digital materials, we created a consistent communication system capable of supporting the launch across multiple touchpoints. By transforming a product feature into a distinctive narrative, we helped shape a campaign identity designed to strengthen awareness and communicate MG ZS’ positioning to its target audience.
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MG Motor entrusted us with the launch of the new MG ZS, asking us to develop the campaign concept and oversee the creation of the communication assets supporting the entire go-to-market strategy. Starting from the vehicle’s key value proposition, we developed the concept “Zero”, a creative platform inspired by the car’s zero-emission approach and designed to communicate its commitment to a more sustainable mobility experience.
From the strategic definition of the campaign idea to the development of physical and digital materials, we created a consistent communication system capable of supporting the launch across multiple touchpoints. By transforming a product feature into a distinctive narrative, we helped shape a campaign identity designed to strengthen awareness and communicate MG ZS’ positioning to its target audience.
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more
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Social Unit
social media
Alongside the launch activity, we managed MG Motor’s social presence by developing editorial strategies for Meta channels, balancing commercial objectives with audience interests and platform dynamics. We also supported the communication around the partnership with the Italian Basketball National Team, creating dedicated content formats designed to integrate the collaboration into the brand’s wider storytelling and help connect with new communities.
our clients
We are glad to collaborate with a heterogeneous client network that truly believes in our work.
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business inquiries
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career
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© LIVEMEFIVE 2026
ALL RIGHTS RESERVED
VAT 11259370960
talk to us at
partner
our clients
We are glad to collaborate with a heterogeneous client network that truly believes in our work.
contact
business inquiries
How far do you want to take your business? Let’s discover it together.
career
Does the idea of being a LiveMeFiver sound like your vibe? Tell us who you are.
© LIVEMEFIVE 2026
ALL RIGHTS RESERVED
VAT 11259370960
talk to us at
partner
our clients
We are glad to collaborate with a heterogeneous client network that truly believes in our work.
contact
business inquiries
How far do you want to take your business? Let’s discover it together.
career
Does the idea of being a LiveMeFiver sound like your vibe? Tell us who you are.
talk to us at
© LIVEMEFIVE 2026 ALL RIGHTS RESERVED VAT 11259370960